Just 2 ½ hrs from Paris by train, Deauville is a favourite destination for many well-heeled Parisians looking for a weekend getaway. It’s often referred to as the Queen of the Normandy coast, ‘Paris-sur-Mer’ or the Kingdom of Elegance. Notable for its long sandy beach, beautiful Belle Epoque hotels, casino and racecourses, Deauville has been a playground for the rich and famous since the mid 19th century. There was a second wave of development at the turn of the century, and Deauville became a favourite resort with the “fast set” including the dashing English polo player, ‘Boy’ Capel and his mistress, Coco Chanel. She was quick to see the town’s potential for the leisured classes to indulge themselves further with some retail therapy, and opened her first shop here in 1913, marking the beginning of her fashion empire. Deauville has also been the background for countless films—the infamous Lord Lucan was once screen tested for the role of James Bond here!